Customer Success: The Key to Your Business Growth
Customer success is the growth engine for your business. Customer success can be broken down into categories. One overlapping category in so many service, retail and now internet businesses is how the customer feels when engaging with your business. Look at Starbucks as an example, they focus entirely on the customer experience including learning names, drinks and some aspects of their frequent customers world.
Operational efficiency is another key aspect of Starbucks success. Getting coffee is a defined process where the team pulls together to make your order happen. The product, coffee, is not the world's best coffee, it simply is the most efficient delivery process and a consistent product.
Consistency of experience no matter where you are in the world, Starbucks delivers the same quality care everywhere. All Starbucks look the same, have the same high level of cleanliness and even provide similar soothing music and comfy chairs to help you relax.
The key takeaway from Starbucks excellent customer success are:
- Consistency of product and delivery
- Excellent personal customer experience
- Creation of a mini sanctuary where you can relax and work
While creating your business plan and thinking of your idea, ensure that you are creating customer success. THis will create any number of referrals which will always be your best option for marketing. Remember 90% of your business may come from referrals. This is why creating consistent customer success is so vital to the growth of your business.
Let Job-Lander assist you in creating your own customer success. Click below for a complementary 30 minute consultation or to enroll in our course.
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